Founded in 1996, ACNE (Ambition to Create Novel Expression) is a Stockholm-based collective and lifestyle brand dedicated to developing refined, desirable products.  Acne Studios is part of the creative collective Acne (Ambition to Create Novel Expression) which was founded in Stockholm, Sweden in 1996. In 1997, co-founder Jonny Johansson created one hundred pairs of jeans in raw denim with red stitching and gave them away to friends and family in Stockholm. This became the foundation of the clothing branch of Acne, now known as Acne Studios. Acne Studios designs, markets and distributes fashion apparel and jeans worldwide. 

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